Tonal’s Epic Ad I’m Off for the Workout
Even though the client had a limited budget (not specified in dollar amount), Quality Experience saw an opportunity to evoke a large-scale cinema ad—Apple’s “1984”—in a different style. unusual in advertising. business.
“Every few years we see one … and we’re all reminded that they can still serve a very powerful purpose in our industry,” Weiss said. It is a craft that should not be lost.
The format—this time music-driven and dialogue-free—is a stark contrast to Tonal’s marketing debut. Those nuts-and-bolts ads focused on its high-tech strength training equipment, in-demand classes, and membership community. Several sites have professional players such as LeBron James and Serena Williams, who were also early investors in the company.
A challenging place
“The Future of Exercise” as the segment’s products struggle with many challenges, including the increasing use of GLP-1 among the American public and intense competition from companies trying to capture the quarter see also the masses at the beginning of the 2025 resolution.
At the same time, the home fitness industry has shrunk after the spread of the epidemic. The CEO of Peloton has just left during a 15% reduction in work and continued decline in sales, and Lululemon discontinued the Mirror product that he acquired in 2020 for $ 500 million.
Silicon Valley-based Tonal, meanwhile, is on its third CEO in two years, having recently named Darren MacDonald to the role. MacDonald, a Petco and Walmart veteran, succeeds Krystal Zell.
The private company reached the level of a unicorn – about $ 1.9 billion in its volume by 2022 – but that number dropped to $ 500 million the following year, according to Fortune. There have been significant changes since its inception, about 35% of the workforce, although the investment in the year 2023 has raised 130 million dollars.
